Top 6 reasons car dealers give for not using social media:
Social media is a time waster, I don’t want my employees fooling around online.
You know that you should be using social media, but you aren’t sure how to begin.
Your staff set up a Twitter account, but you didn’t see immediate results and think it is a waste of time.
Your staff set up a Twitter account, but lost enthusiasm because they couldn’t figure out how to get followers.
Your manufacturer is on your back to begin using social media, but they aren’t helping you implement a strategy.
You are afraid of the damage it could do to your brand, but how much damage is ignoring it going to do to your brand?
This video lays out some of the realities of social media.
Announcing social media 101 for Ontario car dealers
With 2 decades in the retail car industry, we understand what you are thinking. Having worked in automotive media since before there was social media, we understand how to make new media work for your dealership.
On June 29, Driven Wheels will be hosting Social Media 101 for Ontario Car Dealers.
Your chosen staff member will join us in a seminar away from the dealership so they can focus on learning the ins and outs of social media.
Topics will include:
* Evolution of social media
* Why use social media to develop the dealership’s brand
* Communication etiquette
* Brand crisis management
* Customer service opportunities
* Community creation techniques
* Account set up
* Introduction to social media management tools
* How to apporach the first few weeks
* The rules of social media
Who should my social media person be?
The most obvious choice for most dealers is a sales person. That is the wrong choice. Why? Shoot me an e-mail and I’ll elaborate.
Perhaps the perfect person is a sales or service support person who understands the dynamic of the dealership and grasps the importance of your dealership’s visibility in the community.
Register for Social Media 101
Cost is only $499 plus gst. There are only 12 seats for this session, so hurry and book your spot before they are all taken.
Location: Residence Inn Whitby, Victoria Room.
Time: 9 am to 4 pm
Lunch will be provided
Contact Driven Wheels by e-mail gary at drivenwheels.com or by phone 905.706.1257
